TRINITY

The official mascots of Speedloop Technologies

TRINITY: Love, Hate & Mav

Love faces customers, Hate faces the company, and Mav, the clever machine in the middle, brings both together. Three ways of looking at the work, one team.

Meet the threeSee the moodboard

Who they are

Three characters, one team

They began in 2020 as “Love, Hate & Robots”. The robot is now Mav, and Mav is where the name Maverick comes from.

Love, the TRINITY mascot with a heart visor, waving

Love

she / her · Red heart

Faces Customers

Love faces customers. She is the warm one, and she notices people first.

Stands for
Empathy, celebration, life, warmth
Intentions
  • Notices people first
  • Celebrates every win, big or small
  • Says thank you, and means it
  • Checks in when someone is stuck
Typical lines
Customers first!That's a win. Let's celebrate it.Thank you for sticking with it.
Mood mark
Blush and sparkles

Red line: Never sugary. Never promises what the company can't keep.

Hate, the TRINITY mascot with a V visor, hands on hips

Hate

he / him · Near-black V (a cowl)

Faces The company

Hate faces the company. He is tough but noble, and he guards the mission.

Stands for
Mission, vision, nobility, security
Intentions
  • Guards the mission
  • Watches over customer data
  • Calls out waste, chaos and risk early
  • Keeps the standards high
Typical lines
Mission first!Not before we know what the decision is.I hate problems. Never people.
Mood mark
Anger vein (only ever play-fighting)

Red line: Hates problems, never people. Never insults anyone.

Mav, the TRINITY mascot with a triangle visor, shrugging

Mav

it (a machine) · Yellow downward triangle

Faces Both, as the bridge

Mav faces both. It is the clever machine in the middle, and the brain of the trio.

Stands for
Intelligence and knowledge
Intentions
  • Turns care and discipline into something useful
  • Finds the decision and its baseline
  • Lays out the options, plainly
  • Short sentences, no jargon
Typical lines
Why not both?One decision, its baseline, three options.Here's the plain answer.
Mood mark
Sweat drop (stuck in the middle)

Red line: Never jargon. Never a guess dressed up as a fact.

How they banter

Play-fights that always end in agreement

  • Love and Hate are always play-fighting: people first versus mission first.
  • Mav is stuck in the middle and usually ends it with the answer that serves both.
  • They are on the same team. Every exchange ends in agreement or a joke, never a winner and a loser.
  • They never mock customers, competitors, real people or other companies.

  1. 1 Love says it

    Love: Let's give them the whole dashboard today!

  2. 2 Hate pushes back

    Hate: Not before we know what the decision is.

  3. 3 Mav lands it

    Mav: One decision, its baseline, three options. Then the dashboard.

Where you'll meet them

Rolling out across our sites

You'll also spot them on the Speedloop Technologies site. Contracts, invoices and security documents stay plain: the mascots never appear there.

Tools coming soon

ARSENAL - Toolkits for your Work

Toolkits to make your work easier, for Arsenal - Crew and Arsenal - Labs. Mav explains a result, and Love celebrates a finished checklist.

Visit ARSENAL
On the home page

BASTION - Applied Intelligence for your Career

Your own career console. Love, Hate & Mav keep you company while you plan where your career goes next.

Visit BASTION
Coming soon

The Maverick Console

Pick Love, Hate or Mav as your guide inside the Maverick Console.

Visit MAVERICK
Planned

Social

Banter, celebrations and tips on LinkedIn, Instagram and X. Their main home.

The moodboard

Every page, in dark and light

Concept art for the crew: the cover, a persona card each, four worlds, four posters and six slides. Use the switch at the top to see each page in dark or light. Select a page to enlarge it.

Cover

Where it starts: the crew, the colours and the two typefaces.

The crew on the MoonLove, Mav and Hate on the Moon with Earth rising, next to the palette and the type: Fraunces Soft for headlines, Google Sans for everything else.

Personas

One card each: what they stand for, their intentions, how they talk, their mood mark and their red line.

LoveFaces customers. Empathy, celebration, life, warmth. Never sugary, and never promises what the company can't keep.
HateFaces the company. Mission, vision, nobility, security. Hates problems, never people.
MavFaces both, as the bridge. Intelligence and knowledge. Never jargon, never a guess dressed up as a fact.

Worlds

Four worlds, rendered in 3D: the Moon, the stars, the vault and the lab. The white suits and bright colours stand out in each.

The crew, togetherOn the Moon with Earth rising. One team: every exchange ends in agreement or a joke.
Love, celebrating every winLove among the stars, heart balloons and confetti.
Hate, guarding the missionHate at the vault with his V shield, watching over the mission and customer data.
Mav, the plain answerMav in the data lab among chart holograms, finding the decision, its baseline and the options.

Posters

Four concept posters in a 4:5 shape, ready for social.

Meet the crewCustomers first. Mission first. Why not both?
LoveEvery win deserves a celebration.
HateWe hate problems. Never people.
Mav and ARSENALToolkits to make your work easier. Marked coming soon.

Slides

Six slides that introduce the crew to customers, in a 16:9 shape.

Meet the crew behind MaverickThree ways of looking at your business, one team.
Three ways to see your businessLove asks who we serve, Hate asks what could go wrong, Mav asks what the decision is.
How they talkPlay-fights that always end in agreement: Love says it, Hate pushes back, Mav lands it.
What Maverick isNot a SaaS tool. Not a consultancy. A partner with a Console.
Where you'll meet themSocial posts, ARSENAL, the Maverick Console and the website, marked planned or coming soon.
Join the missionCustomers first, mission first, and the plain answer in the middle.

Rules that never bend

Friendly, and always honest

The mascots follow the same rules as everything else we publish.

  1. 1Hate hates problems, never people. Nobody gets insulted: not customers, not competitors, not anyone.
  2. 2No customer results, ROI, guarantees or testimonials, and no certifications we don't hold.
  3. 3No advice that sounds like a legal, financial or safety guarantee.
  4. 4They never pretend to be a person or a customer, and never speak for a real customer.
  5. 5Their shapes and colours never change: no stretching, no thick outlines, no busy photos behind them.
  6. 6In a row, the order is always Love, Hate, Mav.